Funding and Financing

Introduction

In this module, learners will be introduced to financial planning concepts, as well as the role of digital fundraising, and how it can be used to support NGO fundraising activities.
Additionally, learners will gain an understanding of the tools and opportunities used for attracting financial support, as well as basic investment strategies.
Furthermore, learners will be able to take initial steps to starting a digital fundraising campaign and will understand the perspective of both NGOs and donors, thereby improving their ability to meet the needs of each.

Learning Goals:

Learners will understand the role of a financial plan, financial strategy, and benefits of planning for investment in digital tools and opportunities.
Learners will understand what digital fundraising is and how it can be used to support NGO fundraising activities.
Learners will understand the scope of tools and opportunities for attracting financial support.
Learners have a better understanding of the relationship between NGOs and their sources of funding.

Instructional Objectives:

Learners will be introduced to the basic concepts of financial planning, financial strategy, and investment.
Learners will be taught fundraising methodology, strategies, trends, and tips for getting started.
Learners will be taught how NGOs seek and acquire funding.
Learners will be taught how to appeal to long-term donors.
Learners will be introduced to funding sources.
Learners will be taught steps for writing a Case for Support.
Learners will be taught the “funding mix”.
Learners will be taught the basics of venture capital, angel investing, and how these concepts can benefit NGOs.

Learning Objectives

Learners will be able to describe the difference between a financial plan and financial strategy.
Learners will familiar with basic concepts to guide investment.
Learners will be able to speak to the value of investment in digital tools and opportunities.
Learners will be able to assess digital fundraising options for use in their own organisation.
Learners will be able to take initial steps to starting a digital fundraising campaign.
Learners will be able to seek and apply for new sources of financial support.
Learners understand the perspective of both NGOs and donors, thereby improving their ability to meet the needs of each.

Learners will be able to understand fundraising methodology, strategies, and trends.
Learners will gain the knowledge of how to seek and acquire funding as an NGO.
Learners will be able appeal to long-term donors and will be aware of other funding sources.
Learners will be able to take initial steps to starting a digital fundraising campaign.
Learners will gain an understanding of the perspective of both NGOs and donors, thereby improving their ability to meet the needs of each.